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Build a global team that wins
Hire across borders and keep the culture aligned: here’s how deep tech founders can scale globally without losing focus.

Hi!
Welcome to Sparksense's Newsletter! Every month, I personally bring you insights to fuel your sales strategies, drive business growth, and succeed on your entrepreneurial journey. My focus is clear: to equip you with actionable takeaways. Anticipate valuable advice on prospecting, smart selling, and sealing deals that matter for Deep Tech Entrepreneurs!
This month, we’re diving into one of the biggest challenges every deep tech founder faces today: how to build and manage a global team.
How do you keep your team agile, motivated, and moving in one direction, across borders and time zones? In this edition, we’ll unpack what the “new work order” really means for startups, explore how global teams win, and share practical tools to help you scale.
Talent shifts worldwide create room for growth
In April 2025, tech job losses hit the second-highest monthly total on record (Forbes). Across sectors, nearly 9.5 million layoffs were recorded in just six months. Yet behind those cuts lies untapped talent ready for global teams.
Tech demand remains strong. Employment in tech roles is set to grow at twice the rate of the overall workforce(CompTIA). The deep tech market alone is projected to reach USD 714.6 billion by 2031, growing 48.2% annually (StartUs Insights).
The shift is clear: talent moves fast. The most successful founders know how to capture it and grow with the help of global teams built on trust, clarity, and shared purpose.
Build growth through talent
Pricing feels simple, but it’s one of the hardest choices for any founder. Set it too low, and you lose money. Set it too high, and you risk scaring customers away. Most startups freeze in the middle and end up copying others or giving their solutions away for free.
❝ Acquiring the right talent is the most important key to growth. Hiring was, and still is, the most important thing we do. Marc Benioff, Co-Founder of Salesforce | ![]() |
Every founder knows that great products start with great people. The real challenge isn’t just hiring — it’s finding the right talent, wherever they are. In a global setup, this means looking beyond borders and building a team that brings diversity, expertise, and shared drive. The best leaders don’t hire by location, they hire for impact.
How to lead your global team
Building a global team is one thing. Managing it well is what makes it scale.
Startups that expand internationally early grow 2.1x faster than those that stay local (Startup Genome, 2024). But growth only lasts if your team stays aligned, connected, and motivated.
Here’s what works for us at Sparksense:

The best founders turn global distance into a competitive advantage. Make sure your remote leadership is about trust and ownership.
Choose the right strategy for global expansion
It is critical to build a lean international expansion to maximize growth. The approach you take depends on your product type, resources, and market goals. Just as important, your team structure must evolve in each stage differently. Check out our carousel for 5 stages to scale internationally. |
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Learn more about the new work order
Listen to the Sparksense Tech Talks with Thomas von Tschammer (Neural Concept), Pierfederico Ferrante (Junior Entreprise EPFL), and Matt Mullenweg (Automattic). They discuss: | ![]() |
What kind of staffing fits each growth stage
How to balance flexibility, cost, and specialization
When to outsource
Deel is a tool that makes global remote hiring simple
At Sparksense, Deel completely changed how we hire and manage talent worldwide. It keeps our team agile while taking care of the complex parts: payroll, contracts, and compliance.
Here’s why we rely on it:
Hire anywhere, fast. Deel handles contracts and local laws so you can onboard talent in minutes, not months.
Simplify global payroll. Pay your team in 120+ currencies, on time, through one platform.
Stay compliant. Deel updates labor laws across 150+ countries in real time, so you stay protected.
Stay flexible. Full-time, freelance, or part-time, Deel adapts to your setup.
We’ve used Deel for years and can’t imagine managing our global team without it.
🎁 As part of the Sparksense community, you get 20% off for your first 12 months as a new Deel client.
FaradaIC and Sparksense “plug into” global growth
![]() | FaradaIC is a German pioneer that merges chemistry and semiconductors to redefine gas sensing for connected devices. Their mission: make accurate, low-power, and scalable gas sensors accessible to every product. |
FaradaIC combined its breakthrough sensor technology with Sparksense’s market and sales expertise to reach more OEMs and IoT innovators across Europe and beyond.
Through a tailored sales strategy, the company refined its positioning, opened new opportunities, and built a stronger presence in the fast-moving IoT and semiconductor markets.
Are you entering a new market or planning to attend key industry events? Let’s talk about how Sparksense can support your growth with smart scouting.
Tap into hidden market opportunities in … Advanced manufacturing
Are you struggling to gain traction or compete with industry giants? We help startups find hidden market opportunities by connecting them with second-tier players that hold untapped potential.
![]() Company: Atotech Founded: 1993 Employees: 4,000+ | Atotech is a global leader in specialty surface-finishing solutions. Its technology powers products we use every day, from electronics to automotive and industrial components. Operating across more than 40 countries, Atotech supports over 8,000 customers through its Electronics and General Metal Finishing divisions. Relevant Technologies: Surface finishing, electroplating equipment, sustainable manufacturing, chemical process innovation. |
Do you want to have access to more decision makers? Let’s work together to identify the Hidden Champions that need YOUR STARTUP’s solution.
Ignite your network: Let’s meet at upcoming industry gatherings
Quantum Effects 2025 | Stuttgart, Germany | October 7–8, 2025
The world’s leading exhibition and conference for application-oriented quantum technologies brings together innovators, researchers, and policymakers to shape the future of quantum applications. With parallel access to hy-fcell and parts2clean, attendees gain a unique cross-industry perspective on advanced technology and materials.
CPHI 2025 | Frankfurt, Germany | October 28–30, 2025
At the heart of Pharma, CPHI Frankfurt unites the global community advancing human health. The event gathers 62,000+ attendees, 2,400 exhibitors, and 250 expert speakers from over 160 countries. Expect three days of networking, insights, and partnerships across every stage of the pharma supply chain, from ingredients to finished formulations.
Mark your calendar and let's connect at these game-changing events! If you are thinking of going - contact us here or email me directly.
Follow Sparksense LinkedIn for insights from industry events we attend!
Want to know more about Sparksense? Discover our services and packages here. Additionally, we offer free valuable insights and strategies to boost your Sales. Download our comprehensive Business Development Guide ebook. Let’s talk to find out how we can help take your sales to the next level. Book a call with me today!
Thank you for reading! If you have any questions please feel free to email me directly.
Stay Lean!
Hervé Flutto,
Managing Director and Founder of Sparksense
About Sparksense
With 200 global clients supported over the last 7 years, Sparksense is the trusted Sales Team for B2B Tech Startups. With a smarter outreach, Sparksense’s team of over 30+ advisors has ignited sales for hardware and software solutions across Europe, North America and Asia – thanks to its robust, proven business development skills and relevant market access to decision makers across key industries.
Sparksense, Panoramaweg 15, 5070 Frick, Switzerland




