Ignite Tech Sales (& Marketing) with AI Tools

Hi!

Welcome to Sparksense's Newsletter! Every month, I personally bring insights to fuel your sales strategies, drive business growth, and succeed on your entrepreneurial journey. Sparksense has grown into a talented 25+ Business Development Advisor team to serve ambitious Deep tech Entrepreneurs.

Are you overwhelmed with the volume of B2B sales tasks and looking for a way to automate without losing the personal touch? You look for ways to leverage AI for lead generation, and ensure your team focuses on the most promising prospects?

Do you want to accelerate your startup’s sales AND keep the money in your pocket? 

This month, we dive into the potential of AI tools in sales and marketing. We show you how we leverage these to build lasting relationships, save time, money, and drive sales.

Let’s explore which AI tools are worth your while. Let’s grow your sales!

How we streamline operations & save money with AI ? See our toolbox 🧰

AI tools are great at making your team a lot more productive. So what’s the catch? Costs! Like many Robotic Process Automation (RPA) tools, you need to keep a close look at the tangible value you generate for your business.

A great example is GONG - this “Revenue Intelligence Platform” promises to optimize your sales conversations, calls, emails and even coach your team. However the economics did not work for us so it did not make it on our list of tools we use each day.

Discover our value-for-money tools in data management, global workforce integration, email marketing and more with accessible AI tools.

🛠️ Market Research & Lead Generation

• Chat GPT 4 / Gemini (Google) / Bing Copilot

🛠️ Optimize Outreach

• Twain

• Hubspot

🛠️ Automate Processes

• Airtable

• Deel

🛠️ Execute Marketing Activities

• Beehiiv

• Canva

By embracing these AI tools, startups can significantly enhance their sales and marketing efforts. Drive growth and stay competitive in a rapidly evolving digital landscape.

How Photonicsens launched a sensor technology into a global business?

How do you navigate the path from groundbreaking technology to successful market adoption? Photonicsense partners with Sparksense to set-up outbound sales to market, focusing on faster deal closure.

PhotonicSENS single-lens 3D cameras enable AI applications focusing on precision and efficiency in depth sensing:

• real-time high-resolution depth mapping 

• efficient power usage, crucial for applications across AR/VR, robotics, and automotive sectors. 

Their technology, aiming to mimic the human eye's depth perception, showcases the potential of AI in revolutionizing 3D sensing technologies. Their tech can be applied in Mobile, HMD, Robotics, Automotive or IoT.

Listen to Ann Whyte, CEO and Co-Founder of Photonicsens, and Luca Giamberduca, Sales Manager tell their Sales Story as they launched a unique sensor technology, closed first deals and turned their startup into a global business with Sparksense.

Tap into hidden market opportunities in … Industrial Automation

Are you feeling like you're not getting the traction you need to grow your business? Or maybe you are having trouble competing with larger competitors? That’s why we work with entrepreneurs to find hidden champions or second tier players who offer untapped potential.

Ignite Your Network:  Let’s meet at Upcoming Industry Gatherings

In the dynamic world of B2B tech entrepreneurship, being in the know is your ticket to success. The question is, will we have the pleasure of meeting you at these transformative gatherings?

Hello Tomorrow - recap

We recently got back from the Hello Tomorrow Global Summit with over 3'000 participants! 80 deep tech startups showcased their innovative solutions. It was great to meet Entrepreneurs across Advanced computing & electronics, Industrial biotech & new materials and Industry & machines!

Analytica Munich, April 9-12, 2024

Let’s meet at the heart of laboratory technology, analysis, and biotechnology at Analytica Munich. As the world's premier trade fair in this domain, it presents a unique chance to network with experts, uncover product innovations, and explore the latest trends in diagnostics and sustainable lab systems.

Hannover Messe, April 22-26, 2024, Hannover

Meet us at Hannover Messe, the world's leading industrial trade fair. With a focus on sustainable industry, this event showcases solutions for a high-performance ecosystem across mechanical engineering, electrical engineering, digital industries, and the energy sector.

Control Trade Fair for Quality Assurance, April 23-26, 2024, Stuttgart

Excited to see the future of quality assurance at Control 2024 in Stuttgart, the definitive international trade fair showcasing all aspects of quality control. This event highlights the latest in technologies, processes, and solutions for industrial quality assurance, with a special focus on automation, AI, and data management. 

Startup Champions Seed Night 2024, April 25, 2024, EPFL, Lausanne

We are back again after a great Industry Day at EPFL but this time it’s… the EPFL Forum Rolex for the Startup Champions Seed Night 2024, where the brightest entrepreneurs from EPFL and beyond, offer a unique platform for startups to pitch their groundbreaking ideas. We can’t wait to engage with the latest innovations and network with investors, mentors, and industry leaders. 

Tech Cluster Tour, April 2024, Belgium + Netherlands

This April, we will engage with our clients at the heart of Benelux's most Deep Tech hubs. We will also meet with IMEC Xpand in Belgium, HighTechXL, TNO, and Innovation Industries in the Netherlands. This will be a unique opportunity to explore cutting-edge technologies and collaborations at the heart of Europe's tech landscape. Stay tuned for more details on this exciting initiative.

Mark your calendar and let's connect! If you are thinking of going - connect on LinkedIn or email me directly!

Talk to us to learn how we can accelerate your sales – No Strings Attached!

Do you want to generate qualified business leads? Our business development Advisors bring technical background to understand your technology. We execute a robust sales process to deliver tangible results. We shorten your sales cycle, increase conversion to achieve faster sales.

Here are some key Industries where we can help you access decision makers:

Entrepreneurs engage with us to generate qualified leads in flexible ways:

• STARTER to help you access launch customers, pilots and deliver first revenues.

• GROWTH to build your customer base, recurring revenues, and gain market insights.

• SCALE into global markets, find new applications with in-depth analytics and insights.

Read more about our services and packages here. Additionally, you can download our comprehensive Business Development Guide ebook, offering valuable insights and strategies to enhance your entrepreneurial journey.

Let’s talk to find out how we can help take your business to the next level. Book a free call with me today!

Thank you for reading! If you have any questions please feel free to email me directly.

Sincerely,

Hervé Flutto,

CEO and Founder of Sparksense

About Sparksense

With 150 global clients supported over the last 6 years, Sparksense is the trusted Sales Team for B2B Tech Startups. With a smarter outreach, Sparksense’s team of over 25 advisors has ignited sales for hardware and software solutions across Europe, North America and Asia – thanks to its robust, proven business development skills and relevant market access to decision makers across key industries.

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