Ignite Tech Sales by Choosing the Right Events

Hi!

Welcome to Sparksense's Newsletter! Every month, I personally bring insights to fuel your sales strategies, drive business growth, and succeed on your entrepreneurial journey. My focus is clear: to equip our engaged 1000+ subscribers with actionable takeaways. Anticipate valuable advice on prospecting, smart selling, and sealing deals that matter for Deep Tech Entrepreneurs!

This month, with WEB SUMMIT, SLUSH behind us and CES in Las Vegas coming up, let’s dive into the topic of events.

Did Events generate Qualified Leads for your startup?
Don’t waste any more of your time.

As a budding entrepreneur, you recognize that stepping out of the office is essential for building a relevant network. Attending the right events can propel your startup toward success, enabling it to thrive and efficiently achieve its business goals. However, it's disheartening how much time entrepreneurs often waste attending the wrong events.

When selecting events, be mindful of the following pitfalls:

1️⃣ Being in the Spotlight: Avoid events solely focused on startups that might distract from real market challenges.

2️⃣ Comfort Zone: Step outside your comfort zone; don't just attend events where you know you have an edge.

3️⃣ The Booth Curse: Having a booth can be a curse for startups; consider walking the floor and engaging with people instead.

4️⃣ Free Events: If it's free, be cautious – you might be the product. Some events are primarily financed through sponsors scouting for innovation.

5️⃣ Escaping Reality: Events should not be an escape from business challenges; face reality and use events as a tool, not a distraction.

Read more here!

4 Steps to Make the Most Out of Your Event

To maximize your event experience, consider these strategies:

1️⃣ Selective Participation: Challenge the need to join specific events; seek qualitative assessments and peer recommendations.

2️⃣ Prioritize Business Questions: Stay focused on key business questions and challenges; resist the temptation to attend events solely because they're free or you have a pitching slot.

3️⃣ Optimize Liquidity: Consider walking the show instead of renting a booth; book a nearby demo room for a cost-effective alternative.

4️⃣ Post-Event Follow-Up: Conduct a thorough and timely post-event follow-up to extract real value and signal an execution-focused approach.

Navigating the startup event landscape can be challenging, given the lack of transparency and information. As an entrepreneur, the imperative need for exposure to peers, customers, partners, or investors should guide your judgment in selecting the few events that truly matter for your startup's journey. Choose wisely and make the event count for your startup's success!

Thoro.ai’s Journey
How Outbound Sales can maximize value from Industry events

• Event Engagement with Sparksense:

Selecting relevant events to showcase Thoro.ai's innovation was an important aspect of their sales strategy. By aligning with Thoro.ai's target audience, Sparksense connects with prospects ahead of the event to screen those genuinely interested in Thoro.ai's autonomy solutions.

• Collaborative Outreach with Sparksense:

Sparksense, as the trusted Sales Team for B2B Tech Startups, facilitated Thoro.ai's outreach, ensuring a smarter and more effective engagement with potential clients.

• Generating Qualified Leads:

Through Sparksense's market access and targeted outreach, Thoro.ai generated qualified leads. The Sparksense team ignited sales by connecting Thoro.ai with decision-makers across key industries.

Thoro.ai's success reflects the needed balance of innovation, strategic event choices, and effective business development.

Tool of the month: Follow-up after each Event with AIRCALL

Attending conferences and trade shows alone doesn't guarantee success; you need an effective system to reach out to prospects and create lasting impressions. This month, I'm spotlighting Aircall as a key player in extending our reach and fostering communication excellence.

While events create a buzz and provide valuable face-to-face interactions, relying solely on them isn't enough. You need a robust system to carry the momentum forward. Aircall serves as our communication backbone, enabling us to:

• Aircall seamless integration with your CRM System: call contacts, capture insights and notes directly within your CRM e.g. Hubspot
  

• Follow-Up Effectively: Aircall's call analytics help us understand attendee needs, allowing for personalized and effective post-event follow-ups.

• Extend Buzz Beyond the Venue: Aircall's integration ensures that the buzz generated at events transcends physical boundaries. 

• Enhance Prospect Engagement: With Aircall we're actively engaging with prospects, nurturing relationships, and turning leads into valued connections.

Events serve as launchpads for opportunities, but without a reliable system to nurture and extend these connections, the buzz fizzles out. Aircall, integrated into our business strategy, ensures that engagement translates into lasting business relationships. 

Check out our other 4 top free tools that we use every day.

Tap into hidden market opportunities in … Motor & Drive Systems

Are you feeling like you're not getting the traction you need to grow your business? Or maybe you are having trouble competing with larger competitors? That’s why we work with entrepreneurs to find hidden champions or second tier players who offer untapped potential.

Ignite Your Network: Fuel connections and leverage insights from past industry events

In the dynamic world of B2B tech entrepreneurship, being in the know is crucial, but staying connected is key to success. As we wrap up the year, our primary emphasis for this month is on nurturing and deepening relationships forged during recent past events.

• At the PIC Europe Summit, we engaged in discussions at Europe's most influential event in the photonic chip industry, with over 400 visitors from more than 20 countries in Eindhoven.

• We also made connections at Productonica & Semicon in Munich, where exciting technologies around semiconductors, laser, on-chip design, and Integrated circuits were showcased.

Marking these experiences, we extend our gratitude to the professionals we've connected with throughout the year. Your insights have been invaluable, and we look forward to continuing these conversations. If you attended any of those events and would like to delve into further discussions, feel free to contact us here or email me directly!

Talk to us to learn how to generate Qualified Leads beyond events!

Do you want to generate qualified business leads? Our business development Advisors bring technical background to understand your technology. We execute a robust sales process to deliver tangible results. We shorten your sales cycle, increase conversion to achieve faster sales.

Here are some key Industries where we can help you access decision makers:

Entrepreneurs engage with us to generate qualified leads in flexible ways:

• STARTER to help you access launch customers, pilots and deliver first revenues.

• GROWTH to build your customer base, recurring revenues, and gain market insights.

• SCALE into global markets, find new applications with in-depth analytics and insights.

Read more about our services and packages here. Additionally, you can download our comprehensive Business Development Guide ebook, offering valuable insights and strategies to enhance your entrepreneurial journey.

Let’s talk to find out how we can help take your business to the next level. Book a free call with me today!

Thank you for reading! If you have any questions please feel free to email me directly.

Sincerely,

Hervé Flutto,

CEO and Founder of Sparksense

About Sparksense

With 150 global clients supported over the last 6 years, Sparksense is the trusted Sales Team for B2B Tech Startups. With a smarter outreach, Sparksense’s team of over 25 advisors has ignited sales for hardware and software solutions across Europe, North America and Asia – thanks to its robust, proven business development skills and relevant market access to decision makers across key industries.

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